We’ve changed the name of our digital blog to “Digital First | Brighton & Hove City Council”
At a recent event I was talking about how the council is improving digital services for users. People were keen to read our blog and find out about the work we’re doing. However, as they went on their smart phones to have a look at the blog it became obvious that our blog was difficult to find.
It was time to take some of our own advice.
Using everyday language
It’s important that we use everyday language.
The previous name of our blog “BHCCDIGITAL – developing customer focused digital services” didn’t refer to the council in the way that most of our users do.
This meant that we were getting very few referrals from Google search.
It’s important that when we create content we –
- use everyday language
- design with data
- consider our users’ point of view
And leading by example is vital too.
Today is my last day managing the Digital Communications Team at Brighton & Hove City Council. As I move on to pastures new, I’ve been reflecting on the two years I’ve spent working here.
The digital landscape is constantly changing, as is the way that residents want to interact with the council.
Customer First in a Digital Age
This change is something the council have been addressing through the Customer First in a Digital Age (CFDA) programme, and it’s been a key part of what I’ve been involved in. I’ve been proud to lead a talented and passionate UX (user experience) and content team, who are striving to improve the council’s digital offering to the residents and businesses of the city.
Some of the changes I’ve been involved in delivering include:
As the Digital Communications Team and the CFDA programme move forward and I move on, I’m confident this digital customer focus will only increase, and that the team will continue to deliver digital experiences that are truly user focused.
Ben Hills-Jones, signing off for the last time….