Today is my last day managing the Digital Communications Team at Brighton & Hove City Council. As I move on to pastures new, I’ve been reflecting on the two years I’ve spent working here.
The digital landscape is constantly changing, as is the way that residents want to interact with the council.
Customer First in a Digital Age
This change is something the council have been addressing through the Customer First in a Digital Age (CFDA) programme, and it’s been a key part of what I’ve been involved in. I’ve been proud to lead a talented and passionate UX (user experience) and content team, who are striving to improve the council’s digital offering to the residents and businesses of the city.
Some of the changes I’ve been involved in delivering include:
Regular usability testing on our released products
A greater range of analytical insight into customer behaviour
A greater focus on gathering user feedback.
As the Digital Communications Team and the CFDA programme move forward and I move on, I’m confident this digital customer focus will only increase, and that the team will continue to deliver digital experiences that are truly user focused.
Hi, I’m Will and I’m new to the council’s Digital team. I’ve been here a couple of weeks looking at our offering to businesses big and small across to the city. More to follow when my feet are properly under the table.
Ben and Thomas talked about the reasons for launching a beta, the design patterns developed by Clearleft (which look great!) and a new analytics tool, Hotjar, that will help the team take its understanding of the site’s users to new heights. I’ll leave it to Thomas to share more details.
Did I mention the turnout? Standing room only – as you can see from the photo above.
Thanks Annie for organising and the invite. If you work for the council and would like to attend a future show and tell, or have an idea for one, please post in the comments.