A new way to apply for school

Four weeks ago in mid-September, we released the new school application form for live applications. Its release was a milestone for Digital First. It’s the first product we’ve made that has completely replaced another.

The Schools dev team

We built it in response to feedback we were getting from customers. They were telling us that the existing application portal was hard to use. One bugbear was that you had to supply your council tax account number. The schools admissions team needed it to confirm that you live at your address. Few people know this off the top of their head, so it was definitely an inconvenience.

After working out the user needs, we sat down and made a rough prototype in an afternoon. At first, we felt it would be easy to build. But the more we developed it, the more it became clear that it was far more complicated.

To make matters worse, extra requirements emerged that were essential. This forced us to rebuild everything at a very late stage. The whole team worked flat out to hit the deadline. It went to the wire, but we pulled it off. It was a true collaborative effort to get it live.

To date, the new form has been a real success. The council receives around 8000 school applications a year. So far, over 1100 customers have made an application using the form, with no major issues reported.

We’ve received lots of positive feedback and this is unusual. Usually, the council only hears from customers when there are problems. When you don’t hear anything, it’s usually a sign that everything is working well; no news is good news. So, for people to go out of their way to provide positive feedback shows we must be doing something right.

One of the questions in the feedback form is ‘How could we improve the new website for you?’. A customer who fed back said ‘It’s already perfect’ and that a friend had recommended the form to them. When it comes to feedback, it doesn’t get any better than this.  The improved form gives a significantly improved customer experience, which is exactly what we are trying to do.

There’s one thing that tops it though. Customers don’t need to tell us their council tax account number anymore. This is all done in the form which cross-checks automatically. Just this feature alone saves the service around three months of one officer’s time.  It’s a win for our users and our service.

 

Working with Scrum

Scrum. To most people, scrum is what happens in a game of rugby. In the world of digital, it means something very different. Scrum is a way of developing digital content. It’s an agile working method that’s used heavily in companies like Amazon, Spotify and Netflix.

Scrum is all about developing digital content iteratively. Rather than having all of your requirements and specifications up front as you would in a more traditional project, these are less important than user testing and shaping content based on customer feedback. Testing happens throughout the process.

Scrum usually works in two week blocks called sprints. At the end of the sprint, the aim is to have something that works and that can be tested – even if it’s basic and un-user friendly. Any changes that are needed are fed into the next sprint. These iterations are crucial.

With more traditional project methods, user testing usually isn’t done until the end and this can cause problems. When the project has reached the end, requirements may have changed, which could mean the product is no longer relevant and lots of time would have been wasted. Customers may use it and decide it’s not good enough or not what they wanted. Again, this results in wasted time for everyone.

This is why Scrum is great for producing digital content. It’s flexible, failure is fine (if something isn’t right, no problem; you can start again in the next sprint) and testing with the end users is a core part of the process. This means you know that whatever you’re making is customer focused.

However, whilst Scrum is fantastic in certain organisations, in others it can cause problems. I’ll talk more about this in my next blog post.

What do you think?

As we work on new areas, we’ll blog about the work we’re doing. We always welcome your feedback, so please leave a comment below or email beta.feedback@brighton-hove.gov.uk