I wrote a few months ago about the new data protection laws coming in. We have been working with our Data Protection team to design these changes to the applications and forms on our website.
Interpreting new laws is difficult. No-one has been assessed yet by the governing body; the Information Commissioner’s Office (ICO). Our Data Protection team are understandably cautious, as although the ICO is keen to stress that this is not all about fining companies for breaches, we need to be careful so that we don’t risk public money. They felt that we had to make all of the information visible to the customer on the page before they agree to continue rather than use a button where you “click here to learn more” if you choose.
Our first designs were simple but long. They met the requirements but did not improve customer experience. For example, if you report fly tipping in your street and provide contact details to know when it is cleared, do you really want loads of writing to appear before you can hit “submit”? Would you even read it?
Luckily, while we were talking about this with the Data Protection team, Google started to roll out their own designs. They did use “learn more” buttons so we all felt reassured and have adapted our designs to suit. Here is an example of the new design in progress:
This is a big step forward achieved by good co-working across the organisation.
Once we have a couple of versions better designed by our UX and Digital Content team and agreed by our Data Protection team, we’ll be testing them with residents.