We’ve changed the name of our digital blog to “Digital First | Brighton & Hove City Council”
At a recent event I was talking about how the council is improving digital services for users. People were keen to read our blog and find out about the work we’re doing. However, as they went on their smart phones to have a look at the blog it became obvious that our blog was difficult to find.
It was time to take some of our own advice.
Using everyday language
It’s important that we use everyday language.
The previous name of our blog “BHCCDIGITAL – developing customer focused digital services” didn’t refer to the council in the way that most of our users do.
This meant that we were getting very few referrals from Google search.
It’s important that when we create content we –
- use everyday language
- design with data
- consider our users’ point of view
And leading by example is vital too.