Analysing our digital data – how do people interact with Brighton & Hove City Council online?

Hove City Council Homepage
The way our residents, businesses and visitors interact with us online is always changing.

We’re always keen to know how our customers choose to engage with us, so we’ve put together a snapshot of how people use our website as well as social media channels.

If you have any questions about the data below, please email webcontent@brighton-hove.gov.uk

Data from 1 April 2015 to 31 March 2016

  • brighton-hove.gov.uk had 4,477,746 visits.
  • This is up from 4,219,585 visits the previous year (1 April 2014 to 31 March 2015).
  • We had 54% returning visitors and 46% new visitors.

What our website visitors are most interested in

  1. Planning
  2. Jobs
  3. Car parks
  4. Parking & parking permits
  5. Contact the council
  6. Recycling centres
  7. Elections
  8. School holiday & term dates
  9. Libraries
  10. Council Tax

How people find the website

  1. Search – 71% (70% previous year)
  2. Direct (bookmark or typed in URL) – 14% (11% previous year)
  3. Referral (links from other sites) – 13% (17% previous year)
  4. Social sharing – 2% (1.5% previous year)

Desktop, mobiles and tablets

  1. Desktop – 51% (previous year was 58%)
  2. Mobile – 34% (previous year was 26%)
  3. Tablet – 15% (previous year was 16%)

SOCITM Better Connected 2015 – a snapshot of all local authority websites

Every year our website is ranked against 415 other local authority websites. In 2015 we were ranked:

  • 15th nationally by usage (new entry in the top 20)
  • 10th nationally by share of the population (up 7 places from previous year)
  • 2nd most visited English unitary authority website
  • 1st most visited website in the south east.

Social media

As of May 2016, we had:

Twitter

From 1 April 2015 to 31 March 2016 we:

  • sent out 3,992 tweets
  • gained 9,415 followers
  • had 98,584 visitors to our Twitter profile page, and
  • had 11,546 mentions.

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