Interpreting new laws is difficult. No-one has been assessed yet by the governing body; the Information Commissioner’s Office (ICO). Our Data Protection team are understandably cautious, as although the ICO is keen to stress that this is not all about fining companies for breaches, we need to be careful so that we don’t risk public money. They felt that had to make all of the information visible to the customer on the page before they agree to continue rather than use a button where you “click here to learn more” if you choose.
Our first designs were simple but long. They met the requirements but did not improve customer experience. For example, if you report fly tipping in your street and provide contact details to know when it is cleared, do you really want loads of writing to appear before you can hit “submit”? Would you even read it?
Luckily, while we were talking about this with the Data Protection team, Google started to roll out their own designs. They did use “learn more” buttons so we all felt reassured and have adapted our designs to suit. Here is an example of the new design in progress:
This is a big step forward achieved by good co-working across the organisation.
Once we have a couple of versions better designed by our UX and Digital Content team and agreed by our Data Protection team, we’ll be testing them with residents.
It’s a whole year since we moved into our new home in Jubilee Library. Reaching that milestone’s brought home how much we’ve achieved in that time.
In fact this was most startling when we had our team Christmas dinner in December. The year before, there were just four of us who went out. This year there were 27!
Such rapid growth has given us the chance to build a dynamic, multi-disciplined team who work closely with local agencies and contractors. Indeed working with, and investing in, the local digital community was one of the cornerstones in our original plan to bring a digital transformation programme to life.
By working with the digital community, the council benefits from the expertise available in the city and the council invests back into the city’s digital sector. We’ve worked with 12 different local agencies and contractors so far, making some giant leaps in the last year.
Most notably we’ve:
introduced a low-code development platform (Mendix) and now have a team of junior digital developers who are learning it on the job. We’re working with Mendix to build a Mendix community in city and we’re creating a Centre of Excellence in the council
built a number of online apps that are on our new-look website – this includes creating a solution for mobile working, with the pest control team, which can be used as a template for other services
put live the new more-streamlined website, which allows us, in its beta stage, to ask for feedback from users to help us improve pages, while we are building it
worked with our rubbish and recycling team to co-design a mobile solution for allocating jobs to trucks out on the road, which can also report back from the truck to the office
built an online dashboard to help monitor our adult social care providers in one central place and are working on a new register
supported our Customer Service Centres in establishing self service facilities for customers to upload information online
built an online tool to help customers work out if they need to apply for Universal Credit during its phased introduction
The Digital First team have become integral to the services that they are supporting. They have been advising on procuring the right systems and helped services understand that digital services need to be user focused.
There is a lot more to come in 2018 – we’ll get faster and better at delivering beta apps and reap the rewards of good discovery work from this year. Customers will also see some significant improvements through our new- look website and staff will benefit from more efficient online services.
Hello, I’m Ali. I head up our Digital First team and I’m a woman.
There’s been a lot in the media recently about women in tech, mostly about how few women work in the sector and if they do, what a poor experience they have.
We’re having quite a different experience in Digital First. Out of a team of 25 people, 12 are women, and we’re across the whole team.
That’s definitely something to celebrate today on Ada Lovelace Day – an international celebration day of the achievements of women in science, technology, engineering and maths (STEM).
We have a healthy diversity. We have women in our development team, product team and our digital communications team. They work at all levels, senior, junior, mid level and in all roles across our digital transformation team.
It’s interesting that this has happened organically as we’ve put the team together. I think it’s just been a case of finding the right people for the roles and often those people just happen to be women. But is it an unconscious bias as I lead the team, and my boss is also a woman, or is that the reverse might happen in a tech team led by a man? That’s impossible to say. Brighton & Hove City Council has a well established equal opportunities policy which must help us as well.
What is clear though, is that we have a team of people all working well together, making great strides into transforming some of the council’s work. We collaborate and we disagree, everyone has a voice and everyone can be their true self. This makes for a healthy and mature team which makes us more productive and able to deliver better results.
So hurrah for women but a bigger hurrah for good people overall.